I want to make this blog post short for you, but I have to start at the beginning.
I started the University of South Carolina in the Fall of 2001. I went in as an undeclared/humanities major.
My freshman roommate was a Journalism major and she convinced me to be a Journalism/Mass Comm major as well. "You don't have to take any math or science classes." SOLD! I was so horrible at math and science was my 2nd least favorite school subject.
Out of the majors in the Journalism & Mass Communications college I chose Advertising. It seemed fun.
I spent numerous hours in that building above. It was the location of the Journalism & Mass Communications college and about a 15 minute walk from the rest of campus. #FML
I graduated in August 2005. Worked odd part-time jobs for 3 years until I finally got a job that actually put my well earned degree to use. I worked in Columbia, SC, Charlotte, NC, and then finally settled in Greenville, SC.
While I was in college, the professors would suggest advertising agencies to work for after graduation. It was always a dream of mine to live in Greenville, SC and work for one of the biggest ad agencies in the Southeast.
It took 5 years and over 7 interviews, but I finally got a job at the place I've always dreamed of working.
When I tell people i'm a Media Buyer they usually just give me a confused look and normally they don't ask any further questions about my job.
It's not as confusing as some people think.
But I will say this...Media Buying was my most despised class in college. I hated it. It involved too much math and I knew that was something I did not want to do.
Now here I am...into my 5th year of doing Media Buying as a profession.
In short, Media Buyers buy radio and TV ad space.
The client has a budget for radio and/or TV and as a media buyer I take that budget, work and negotiated with the radio and TV stations to get the best possible ad schedule for the client that is within their budget.
There is math involved but nothing I can't do on a calculator. There is also a lot of me saying to sales reps "No, this won't work. Do better." And eventually I get my way and the client is happy.
So, that's currently how I'm making my moo-lah. I hope you weren't completely bored.